I had the pleasure of chatting to Cameron Sinclair about some critical work he is doing on the storm damaged island of Kirabati and how we can help. Simon: Hi everyone, Simon Mainwaring here. I had the privilege of running into Cameron Sinclair, an old friend who is the winner of the first TED Prize, […]
Read MoreWe recently sat down with Aaron Sherinian, Chief Communications and Marketing Officer for the UN Foundation, to discuss best practices and opportunities in mobilizing global citizens to ‘do good’. With 2015 set to be a landmark year in global development, the UN Foundation’s legacy in purposeful storytelling and engaging stakeholders around the world provides unique […]
Read MoreTo mark International Women’s Day, the Clinton Foundation’s campaign, Not There, introduces the results of a 20-year global gender study in a compelling, pointed, and social way. The campaign, crafted by Droga5, showcases familiar ads from global brands and media companies (including Unilever, H&M, Under Armor, and Snapchat) with women literally removed from their imagery, […]
Read MoreIt’s all well and good to know why you do what you do, your raison d’etre, or your brand purpose; however, only by acting on your ‘what’ as a manifestation of your ‘why’ will its meaning truly resonate with your stakeholders, and most importantly, your consumers. The value afforded to brand purpose has been voiced […]
Read MoreAs the 2015 Super Bowl ads made readily apparent, there is a growing number of brands that are shifting the focus of their marketing away from themselves and on to the positive contribution they are making in the world. This is good news in terms of the positive impact these brands can have on individual […]
Read MoreAt the recent We First Brand Leadership Summit we had the pleasure of sitting down with Rick Ridgeway, VP of Environmental Initiatives at Patagonia. As one of the most iconic brands in the fields of marketing and sustainability, Patagonia has managed to elegantly and consistently execute that delicate balance between building your business and its […]
Read MoreThe COVID-19 tailspin is real, but we can and will rally. We are in this together. From global enterprises to start-ups, every business and brand is facing daunting questions. How will we care for our team? What do we say to our audiences? How can we show up with leadership and inspired action?
We First has developed two customized tracks - one for those new to purpose and one for those with an established purpose - to help you survive and thrive in this unprecedented time.