Cone Communications’ annual global CSR study in conjunction with Ebiquity has arrived, and it reveals significant evolutions as consumers fully embrace corporate social responsibility as a new way of life and subsequently adopt universally high expectations for companies to also take responsibility for creating positive change. A range of findings emerged from the study to […]
Read MoreA higher order position brands can earn in the external and internal engagement space is cultural leadership. This is about brands shaping culture to create positive impacts in the world. To navigate this territory, brands must first establish conversation, which is the subject of this post and corresponding video clip, to be followed by community […]
Read MoreThere is no shortage of reasons to rise to the challenge of leveraging your brand’s resources and reach to address the many social challenges we face, from climate change, the environmental degradation, to loss of biodiversity, and beyond. But any sober assessment of whether this is likely to happen must account for the realities that […]
Read MoreIn a time where information overload, big data and consumer skepticism rule the media, brands are clamoring to cut through the clutter and carve more important roles in consumers’ lives. And those brands that have invested in progressing their social and environmental impact are now winning out, gaining greater mind-share of their customers. What we […]
Read MoreThe results are in from Havas Media’s latest Meaningful Brands Index and purpose-driven brands are outperforming on major counts. According to Havas, a meaningful brand is one that offers three types of value: marketplace benefits (i.e. value delivered by products); personal benefits; and, collective benefits (i.e. positive impact on greater society). From the survey, Samsung, […]
Read MoreCity Year Los Angeles is a nonprofit founded on the belief that education has the power to help every child reach his or her potential. We sat down with Malina Brown, Managing Director of Communications, to understand the role of storytelling in nonprofits, as well as how to create a culture for content. In our […]
Read MoreThe COVID-19 tailspin is real, but we can and will rally. We are in this together. From global enterprises to start-ups, every business and brand is facing daunting questions. How will we care for our team? What do we say to our audiences? How can we show up with leadership and inspired action?
We First has developed two customized tracks - one for those new to purpose and one for those with an established purpose - to help you survive and thrive in this unprecedented time.