Strategically aligning with non-profit or for-profit partners has long-proven a successful way to break into new markets, access new consumers, or amplify and strengthen one’s own brand image. Today, we see industries and business models converging at ever-increasing speeds merging the lines between profit and purpose. Brand building by association, however, can have untended consequences […]
Read MoreThanks to Jim Kwik and the team at SuperheroYou for this interview and do follow them @SuperheroYou Brand storytelling may not be something that average people think about. But it is something that Simon Mainwaring is an expert on. In the above #SuperheroSecrets video, Simon explains how his company WeFirst helps brands connect with their audiences. In order to really […]
Read MoreA brand story is only as powerful as its ability to make an emotional connection to stakeholders that inspires them to share it. This is even truer as clients and consumers across all categories are now constantly connected through the web, social media and smart phones. Framed correctly, a brand story can mitigate the risk […]
Read MoreIn the run up to COP21 in Paris this November, businesses, governments, non-profits and organizations worldwide are clamoring for tangible, international agreements towards eradicating the devastating effects of climate change. With climate hot on everyone’s agenda, including consumers, private sector corporates are beginning to show up to the conversation in substantial ways. Notably, last week […]
Read MoreAs the traditional adage goes – the best things are most often right in front of you – this rings true for many brands today investing in storytelling though oftentimes overlook their most powerful and authentic advocates – employees. After friends and family, employees are consistently ranked as trustworthy content creators. According to Edelman’s 2015 […]
Read MoreWe recently sat down with John Roulac, CEO and Founder of Nutiva, to speak about purpose driving powerful storytelling and business growth opportunities. As a veteran entrepreneur – who started three companies by the time he was 14! – John provides tangible insights for how socially-minded companies can leverage storytelling for building business. With Nutiva’s […]
Read MoreThe COVID-19 tailspin is real, but we can and will rally. We are in this together. From global enterprises to start-ups, every business and brand is facing daunting questions. How will we care for our team? What do we say to our audiences? How can we show up with leadership and inspired action?
We First has developed two customized tracks - one for those new to purpose and one for those with an established purpose - to help you survive and thrive in this unprecedented time.