As the nature and structure of brands continue to evolve towards new business models (products as services) and more robust sustainability commitments (sustainable mass transportation), so too has their role expanded beyond purely self-serving economic gains to influencing social and environmental regulation. Today’s progressive brands recognize the need for private sector’s involvement and voice across […]
Read MoreIf a brand truly wants to become a fast-growing category leader, it must do more than connect with customers across social media – it must inspire them to be an extension of their marketing department and build the brand. To achieve this, a brand must start inside the company before focusing on external-facing communications. Without […]
Read MoreHow do brands build or maintain a leadership position within their customer community? How do brands consistently engage and inspire audiences? What can brands do to shape culture, shift behavior and ultimately contribute to bettering our world? The domain of inspired activism is no longer restricted to non-profits and NGO’s, but has moved into the […]
Read MoreSocial media has given consumers unprecedented power and connectivity, transforming the role they can play in amplifying a brand’s story. Once a brand acknowledges this power, the strategies it needs to adopt to engage customers become readily apparent. One of the most important strategies is for brand’s to make customers the hero of the story, […]
Read MoreAs more and more brands are recognizing the benefits of joining the sustainability conversation happening around the world, a critical first step is to look inwardly at your products or services before sharing externally purpose-driven positioning and communications. At the core, what you sell or offer is the most the fundamental representation and expression of […]
Read MoreThe marketing world is understandably enamored with Millennials, the generation born between the 1980’s and mid-2000’s. Their buying power and fluency with social media has made them critical to a brand’s bottom line and to leveraging today’s fast changing social technologies to amplify awareness, loyalty and sales. What few brands understand, however, is what makes […]
Read MoreThe COVID-19 tailspin is real, but we can and will rally. We are in this together. From global enterprises to start-ups, every business and brand is facing daunting questions. How will we care for our team? What do we say to our audiences? How can we show up with leadership and inspired action?
We First has developed two customized tracks - one for those new to purpose and one for those with an established purpose - to help you survive and thrive in this unprecedented time.