Now in its fourth year, the Annual We First Brand Leadership Summit brings a distinct focus on purpose-driven social marketing in today’s changing marketplaces. It also takes a hands-on workshop and training approach to learn how to harness the power of strategic storytelling and the latest social and mobile technologies to build your company’s reputation, […]
Read MoreEach year the We First Brand Leadership Summit brings together some of the smartest and most experienced marketing minds that work at the intersection between brand growth and social impact. This year is no exception. We’re excited to announce that Aaron Sherinian, Chief Communications and Marketing Officer for the UN Foundation will be speaking at […]
Read MoreIn a marketplace where consumers are overwhelmed with messages from peers and the private sector, the search for novel ways of engagement have become overextended; brands grounded in social purpose have a unique opportunity to leverage a higher order conversation with their community. By conversation, we mean the proprietary point of view your brand can […]
Read MorePeter Hinssen interviews Simon Mainwaring Peter Hinssen: Peter Drucker once said “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” Especially today – now that customers are so empowered, so vocal – marketing […]
Read MoreThere is no shortage of reasons to rise to the challenge of leveraging your brand’s resources and reach to address the many social challenges we face, from climate change, to environmental degradation, to loss of biodiversity, and beyond. But any sober assessment of whether this is likely to happen must account for the realities that […]
Read MoreChallenges and Opportunities. When it comes to social branding there are two key challenges. First, a company must have a clear definition of its brand and an authentic desire to have a positive impact on the world. For many brands this could a challenge as motives and marketing have become so fractured and there also […]
Read MoreThe COVID-19 tailspin is real, but we can and will rally. We are in this together. From global enterprises to start-ups, every business and brand is facing daunting questions. How will we care for our team? What do we say to our audiences? How can we show up with leadership and inspired action?
We First has developed two customized tracks - one for those new to purpose and one for those with an established purpose - to help you survive and thrive in this unprecedented time.