Your time is more precious than ever in light of an ever-increasing workload and the rising competition that we face today as marketers. That said, there are times when it’s critical to step outside your company or industry to understand the best practices of other brands that have built their brand reputation, sales and social […]
Read MoreThe We First Brand Leadership Summit brings together leaders across for-profit and non-profit brands that are innovating in their category through social, environmental and business impact. At the forefront of reconfiguring coffee economics for good, Ken Lander, Founder and Chief Sustainability Officer of THRIVE Farmers, will be joining us as a speaker during the Summit […]
Read MoreNow in its fourth year, the We First Brand Leadership Summit has become synonymous with bringing the world’s top marketing leaders together to discuss the increasingly important role of purpose in brand marketing and the future of business. It’s in this context that the We First team is so excited to announce Shannon Schuyler, Corporate […]
Read MoreNo brand is exempt from the rising tide of scrutiny from consumer and media activists. Armed with information from the web and connectivity through social media and smartphones, consumers have become increasingly knowledgeable and vocal about what brands are selling and how they are making it. This has meant brands must become more authentic, transparent […]
Read MoreNow in its fourth year, the We First Brand Leadership Summit has become synonymous with gathering brands that are leaders in their category through social and business impact. Our team is thrilled to announce Michael Kobori, VP Sustainability at Levi Strauss & Co., as a speaker during the Summit on October 6-7 at the W […]
Read MoreThere is a growing imperative for brands to transcend their products, services, and category to positively shape culture. This is being driven by several key factors including: Brands cannot survive in societies that fail. Millennials are demanding brands play and active social role and are rewarding them with their purchases. (Nielsen) Social responsibility mitigates the […]
Read MoreThe COVID-19 tailspin is real, but we can and will rally. We are in this together. From global enterprises to start-ups, every business and brand is facing daunting questions. How will we care for our team? What do we say to our audiences? How can we show up with leadership and inspired action?
We First has developed two customized tracks - one for those new to purpose and one for those with an established purpose - to help you survive and thrive in this unprecedented time.