With 2016 already in full swing, it is invaluable to take time to pause, reflect, remind and reorient our organization toward the resolutions we set forth for the year ahead. Following on the heels of a banner year for sustainability – success at COP21 and increasing consumer preference for sustainable brands to name two – […]
Read MoreDavid Bowie was that rare and gifted musician whose artistry elevated him to a household name for more than four decades. Here are ten observations of what we can learn from his brand. While authenticity remains constant, it’s expression can change. Chart your own course and culture will follow. Notoriety is found at blurred boundaries. […]
Read MoreOne of the hallmarks of 2015 was the series of high-profile brand scandals. Most notable included the VW diesel emissions scandal, the FIFA leadership bribery controversy, and the demise of Turing Pharmaceuticals at the hands of its CEO, Martin Shkreli. In all cases, the brands in question failed to recognize the heightened transparency and accountability […]
Read MoreThere were many great strides made this year in terms of business as a force for good. Whether it’s the COP21 agreement between 200+ nations around climate change, the U.N.’s Sustainable Development Goals or the rise of new philanthropy spearheaded by Mark Zuckerberg and Howard Buffett Jr. Business as a force for change is gaining […]
Read MoreIt is no secret that brands leverage notable, national or global events as platforms for awareness and recognition. What we have witnessed at COP21, however, extends much further than a pure sales stunt for brand involvement towards critical conversations and the championing of global causes that are essential to the survival of our planet, and […]
Read MoreAs the holiday season approaches and gift purchasing in full swing, we are witnessing an emergence of brands and organizations offering purpose-driven presents for perhaps a more meaningful and impactful gesture. Here, we explore three types of ‘good gifts’ that have gone mainstream and look to understand their importance and relevance in a time where […]
Read MoreThe COVID-19 tailspin is real, but we can and will rally. We are in this together. From global enterprises to start-ups, every business and brand is facing daunting questions. How will we care for our team? What do we say to our audiences? How can we show up with leadership and inspired action?
We First has developed two customized tracks - one for those new to purpose and one for those with an established purpose - to help you survive and thrive in this unprecedented time.