1. The One Quote You Should Share – Mars’ Journey to Purpose. Grant F. Reid, President and CEO of Mars, Inc: “We’re in the business of satisfying and delighting the people who love our products,” said. “Eliminating all artificial colors from our human food portfolio is a massive undertaking, and one that will take time and hard work […]
Read MoreAfter decades of backlash and studies interrogating the adverse influence of Barbie on young girls’ lives, 2016 marked a long-awaited (and overdue) update to what Mattel has coined The Evolution of Barbie. On January 28th, Barbie revealed three new body types, seven different skin tones, 18 eye colors and 24 hairstyles in an exclusive cover […]
Read More1. Quote from Leader in Social Media (Instagram or Twitter) Mark Benioff, CEO of Salesforce.com. “The competitive advantage you gain from being a caring and sharing company is significant. It instills in your people a higher integrity level. In turn, stakeholders want to be associated with a company that has heart. Community service: You do […]
Read MoreStars – they’re just like us! They use online tax preparation services, drink domestic beer, enjoy affordable mid-size sedans, and look for apartments using their smartphones! Whereas last year’s round of big game advertising sought to provoke with an upwell of sincerity and purposefulness, this year’s offerings hoped to delight with a small nebula of […]
Read MoreWhether you’re a large corporation or start-up, there is a relentless pressure to become and remain profitable in the face of rising competition, ever-changing technology and new consumer expectations. That said, a sole focus on profit can cause you a huge disservice as it comes at the cost of your most valuable resource – human […]
Read MoreIn a time of content oversaturation and decreasing returns on traditional marketing efforts, brands have to radically rethink their approach to communications from one of outbound to inbound marketing. It’s the shift from push to pull, where consumers, now more than ever, can personally curate the content they are exposed to and ultimately, choose to […]
Read MoreThe COVID-19 tailspin is real, but we can and will rally. We are in this together. From global enterprises to start-ups, every business and brand is facing daunting questions. How will we care for our team? What do we say to our audiences? How can we show up with leadership and inspired action?
We First has developed two customized tracks - one for those new to purpose and one for those with an established purpose - to help you survive and thrive in this unprecedented time.