1. A Campaign to Follow – #ChapterOne Thankyou – an Australian social enterprise – has broken all the rules of fast moving consumer goods since it was founded in 2008. By using social media and grassroots support to coerce industry heavyweights into multimillion-dollar deals, Thankyou has expanded its products from bottled water to body care […]
Read MoreAs the year’s first quarter approaches its close, we are already witnessing significant shifts from major brands that point to 2016 being a banner year for sustainable business. From a food industry giant banning artificial colors to airline brands joining forces in the aviation biofuel development effort, brands worldwide are heeding the need to make […]
Read More1. Leonardo DiCaprio on Climate Change On winning his first Academy Award, Leonardo DiCaprio utilized his moment in the spotlight to raise further awareness for climate change, the people it affects, and the need for collective action. “We need to support leaders around the world who do not speak for the big polluters, but who […]
Read MoreNo one can deny that this year’s Oscar’s have experienced serious backlash with strong implications for The Academy’s brand reputation and relevance now, and into the future. Between the glittering white smiles, star-studded skits and hurried acceptance speeches, accusations of racism were scattered throughout Sunday’s presentation. Yet perhaps the most striking aspect of the night […]
Read More1. The One Quote You Should Share – The Body Shop’s 40th Birthday Pledge Chris Davis, The Body Shop’s International CSR and Campaigns Director, describes their drive to be the world’s most sustainable and ethical company: “It means understanding how our business is contributing to our existence on the planet, understanding what we need to […]
Read MoreImagine you could go into it blind, with no context, preconceptions, or prejudices. What would you see? What would you think of it? The video itself opens on a quick-fire montage of everyday moments over a funky drumbeat reminiscent of Peter Bjorn and John’s “Youngfolks.” Soon enough, we hear voice-over kick in as a pattern […]
Read MoreThe COVID-19 tailspin is real, but we can and will rally. We are in this together. From global enterprises to start-ups, every business and brand is facing daunting questions. How will we care for our team? What do we say to our audiences? How can we show up with leadership and inspired action?
We First has developed two customized tracks - one for those new to purpose and one for those with an established purpose - to help you survive and thrive in this unprecedented time.