“The most important rule for an individual in this fight is to figure out how not to remain an individual, how to join a movement big enough to change the politics.” Bill McKibben On this forty-sixth Earth Day, there’s much to be excited about—the signing of the Paris Accord, increasing consumer adoption of hybrid and […]
Read More175 World Leaders Agree Today, Earth Day was the backdrop a historic event – world leaders from 175 countries signing the Paris Climate Accord. The deal will slow the rise of harmful greenhouse gases with the goal of limiting global warming by 2100. A global precedent that we should all be thankful as a step […]
Read MoreEarth Day? There’s an app (or twenty-seven) for that. For an inspiring example of brands, technology and social media all coming together for the greater good and effectively reaching audiences where they already are, check out Apple and the World Wildlife Fund’s Apps for Earth initiative at: www.worldwildlife.org Spring-cleaning that serves a higher purpose. Who says […]
Read MoreLast week, WE Day came to Los Angeles California for the first time in its 8-year history. What started as a single event in Canada has evolved into an international series of stadium-level events held across Canada, the US and the UK. The We First team was honored to attend the inaugural Los Angeles event, […]
Read MoreAs winter cleared and the first notes of spring were heard, Instagram announced a little rebirth of its own with an algorithm update, and the social media giant’s community reacted with all the temperance and equanimity one expects from internet culture, which is to say, none at all. Accounts both large and small were quick […]
Read MoreWoman to Watch: Jessica Seinfeld Jessica Seinfeld announces the relaunch of her charity with a new name – GOOD+ Foundation – via Facebook LIVE with HuffPost Live. To celebrate 15 years in supporting anti-programs that serve parents and their children across the US, Seinfeld shares that corporate donors are providing $1.5M to support the cause. […]
Read MoreThe COVID-19 tailspin is real, but we can and will rally. We are in this together. From global enterprises to start-ups, every business and brand is facing daunting questions. How will we care for our team? What do we say to our audiences? How can we show up with leadership and inspired action?
We First has developed two customized tracks - one for those new to purpose and one for those with an established purpose - to help you survive and thrive in this unprecedented time.