In Rio’s 2009 proposal bid to the International Olympic Committee, the word “environment” trails only “security” for most uses. So much was “sustainability” a concern and ambition for Rio’s Olympic effort that the word itself appears at triple the rate of “education” and more than ten times the amount of “citizen.” In fact, sustainability was […]
Read More1. Philips launches sustainability program “Healthy People, Sustainable Planet” In a great example of a multi-national giant outlining a clear vision and sense of purpose for a healthier future, Phillips recently unveiled its ambitious “Healthy People, Sustainable Planet” initiative. More info here: http://philips.to/2aXqHnZ 2. Company Launch: The Kind Traveler As if you needed another reason […]
Read MoreDriven by a relentless corporate culture that issued ambitious mandates with instructions to meet them, or else, perhaps it’s not so surprising that Volkswagen AG finds itself in its current predicament. With their careers at stake, management and engineers sacrificed integrity for short-term results built on fraudulent methods in an effort to make VW the […]
Read MoreHillary Makes History Amid all the back-and-forth of this presidential election, it’s almost easy to forget that the United States is making history with the former First Lady becoming the first lady to run for president as the head of a major political party, and in the process, inspiring countless women everywhere. More info here: […]
Read MoreWhile France’s Les Bleus didn’t get the European Championship win they were looking for in the final, the country can nonetheless be proud of hosting a safe and sustainably-minded tournament. Both France and the tournament’s governing body, UEFA, announced their socially-conscious intentions early with a “One Year To Go Report” that outlines concrete tactics for […]
Read More1. Green Your Burgers Enjoy the grill this holiday weekend while forgoing the greenhouse emissions that come with traditional beef patties. Developed by a team of elite athletes and scientists, try the Beyond Meat burger that’s redesigning the future of protein. 2. Build Your Music Beyond great food and drinks, every great 4th of July celebration […]
Read MoreThe COVID-19 tailspin is real, but we can and will rally. We are in this together. From global enterprises to start-ups, every business and brand is facing daunting questions. How will we care for our team? What do we say to our audiences? How can we show up with leadership and inspired action?
We First has developed two customized tracks - one for those new to purpose and one for those with an established purpose - to help you survive and thrive in this unprecedented time.