1. Social media gets political Social media is being leveraged to get people out to vote but also to share actionable plans and share insults. No prize for guessing which candidate is doing what. link 2. Major brands endorse Secretary Clinton CEO’s of brand like Sprint and YouTube are wading into politics by publicly endorsing Secretary […]
Read More1. Fast Company Announces World Changing Ideas Awards In addition to Fortune’s, ‘Changing the World’ list, Fast Company announces its ‘World Changing the World’ Awards. So great to see business being recognized and rewarded for serving as a force for good. https://www.fastcoexist.com/3063904/announcing-the-world-changing-ideas-awards?partner=rss 2. Twitter for Sale After a sluggish recovery Twitter is apparently in sale […]
Read MoreRather than a liability, suppliers are becoming an asset to brands and are being treated accordingly. For instance, by 2017, retail giant Walmart has committed to buy 70% of the goods it sells in the U.S. from sustainable sources. This comes on the heels of the Arkansas-based retailer’s 2005 promise, “to sell products that […]
Read More1. Airbnb’s Commitment To Inclusion Honoring their brand story of “Belong Anywhere,” online home-sharing giant Airbnb recently released a 32-page report detailing its efforts to combat discrimination and other unfortunate incidents involving potential renters and owners. More info here: http://bit.ly/2c22rlZ 2. Allergan Offers Customers A Social Contract In a welcome change of pace from the […]
Read MoreSuccess, as I’m sure you all know, is often fleeting. And nowhere is that more evident than in the tech-world where brands and fortunes rise and fall in vertiginous sweeps. Silicon Valley, HBO’s popular tech satire, even features a clever opening title sequence where well-known valley brand logos rapidly expand and contract. Fresh off their own unprecedented success, the […]
Read More1. Patagonia’s Still Ahead of Its Time… Sustainability, corporate transparency, authentic marketing, family-friendly and flexible employee policies—sound familiar? If you read Patagonia founder Yvon Chouinard’s business memoir, Let My People Go Surfing, written in 2006, that’s why. And only now, more than a decade later, progressive brands and companies are using the same principles to connect […]
Read MoreThe COVID-19 tailspin is real, but we can and will rally. We are in this together. From global enterprises to start-ups, every business and brand is facing daunting questions. How will we care for our team? What do we say to our audiences? How can we show up with leadership and inspired action?
We First has developed two customized tracks - one for those new to purpose and one for those with an established purpose - to help you survive and thrive in this unprecedented time.