1. Cleaner, Chicer Solar Power for Your Home If you have secretly been avoiding the switch to solar over the obnoxious solutions that protrude from your home or become an eyesore to neighbors, Tesla has it solved. They’ve continued to expand the automotive space to reinvent environment-first solutions – now including solar power. Their chic […]
Read More1. Secret’s campaign featuring a transgender women in the ladies’ room In the latest installment of Secret’s #StressTest campaign, a transgender woman is featured in a situation that is all too familiar for women – secluding to the washroom for an emotional moment and deciding whether or not to open the stall door and […]
Read MoreEarly this month, Ben & Jerry’s made brand history (again) as one of the first major brands to officially support the pro-black social justice movement. Already revered for its coverage, commentary and backing of hot social justice topics ranging from democracy and voting rights to climate change and LGBT equality, Ben & Jerry’s continues to […]
Read More1. George’s Grace The letter George H.W. Bush wrote to Bill Clinton, his soon to be successor, in 1993 has resurfaced amidst the current race to nominate the next American President. More than a lesson in grace, it is a thoughtful reminder of the power (and importance) of humility. Read the letter here. 2. #TellAmericaItsGreat. […]
Read More1. Can Samsung Survive its Galaxy Note 7 PR Crisis? Loss of brand goodwill, consumer trust and industry reputation, the best way for Samsung to recover should orient transparent messaging at the core of its response. More on their reaction here. 2. Trump Fans Voting to #RepealThe19th In the run up to the Presidential vote, extreme reactions, […]
Read More1. Facebook and Oculus Announcement The big reveal from yesterday’s demo was the latest in Zuckerberg’s foray into VR – the upcoming release of a new headset at more accessible print points as well as a massive investment into VR content development, while also carving out funds specific to the education industry. Find out more […]
Read MoreThe COVID-19 tailspin is real, but we can and will rally. We are in this together. From global enterprises to start-ups, every business and brand is facing daunting questions. How will we care for our team? What do we say to our audiences? How can we show up with leadership and inspired action?
We First has developed two customized tracks - one for those new to purpose and one for those with an established purpose - to help you survive and thrive in this unprecedented time.