1. New Law in Portland Turns Corporate Greed into Community Good Portland, OR has successfully passed a law that will raise corporate taxes on companies whose CEOs make 100 times more money than the average salary of their employees. The city expects to gain between $2.5-3.5 million a year from the tax increase. The best […]
Read More1. FSC and the Power of Competitor Collective Action The Forest Stewardship Council’s (FSC) recently launched campaign – One Simple Action, One Profound Impact – is the first time consumer-facing companies, including Patagonia, Pottery Barn and Charmin (some of which are actually competitors) have collaborated to share and promote the merits of choosing FSC. Aimed […]
Read More1. Apple’s Emotional Appeal for Acceptance Holiday ads are always highly anticipated, emotive expressions of the brands we love – and Apple’s commercial hits this home. Its latest ad not only appeals to the sweet sentiments of the season, but reinforces how important it is for us to show acceptance now more than ever. Watch […]
Read More1. CoverGirl’s New Ambassadors We love to see brands embrace new, more inclusive mindsets that are ultimately more reflective of their customer and consumer base. Mega beauty brand CoverGirl is the latest to celebrate and honor cultural diversity by naming two new ambassadors – 17-year-old makeup artist James Charles (the brand’s first cover boy) and […]
Read More1. Airbnb’s Commitment to Community Coinciding with the week’s festivities, Airbnb launches a powerful spot around community commitment – bringing to life their platform, Belong Anywhere. It is a fresh, inspiring and emotive side of the brand we are seeing – a beautiful demonstration of purpose-driven storytelling. 2. Howard Schultz’s “The Promise of America” Ahead […]
Read MoreClimate change is real. Beyond the scientific data sets demonstrating the impacts of environmental degradation on our planet, we are now seeing that trickle into the brands, products and services we all know in love. Most pointedly, recognized climate change advocate Ben and Jerry’s recently released its ‘Endangered Pints List’ – 15 beloved flavors in […]
Read MoreThe COVID-19 tailspin is real, but we can and will rally. We are in this together. From global enterprises to start-ups, every business and brand is facing daunting questions. How will we care for our team? What do we say to our audiences? How can we show up with leadership and inspired action?
We First has developed two customized tracks - one for those new to purpose and one for those with an established purpose - to help you survive and thrive in this unprecedented time.