1. Women’s March on Washington On January 21, 2017, men, women, and children across the globe – on all 7 continents – united in what became an historic act of solidarity to send a bold message to the new Presidential administration on their first day in office: women’s rights are human rights and human rights […]
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With the change of guard in the White House comes a change in the way the American government will allocate resources. The incoming leadership plans to reduce discretionary spending and begin cutting back on mandatory spending by: repealing Obamacare, shifting the management of national parks from federal to state-run oversight and private parties, and reducing […]
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More than ever companies are realizing the storytelling potential of purpose-driven brand strategy and leveraging consumer activism to amplify their marketing efforts and drive profits. Too often however, brands put the telling before the story itself by promoting work they can’t stand behind and risk damaging their reputation and bottom line. The allure of using […]
Read MoreA cornerstone of the We First mindset is focusing on being the celebrant, rather than celebrity, of your customer community. In doing so, you not only shift the focus off of yourself as a brand and onto your customer base, but shine the light on the emotive impact you create out in the world rather […]
Read MoreReflecting back on 2016, there’s no doubt that we’ve seen and experienced significant moments of division around the world, from Brexit to Trump’s Presidential victory. What these pivotal moments in history are showing us, however, is that times of divide can actually inspire us to unite with even greater passion around the values we share. […]
Read MoreAs we approach end of year, annual plans and strategies for 2017 are well underway alongside review of the last 12 months. Looking back over the past year, we cannot help but feel both optimistic and impressed to see how incredibly valuable brands, such as Apple and Patagonia, continue to ‘up’ their purpose game. Apple […]
Read MoreThe COVID-19 tailspin is real, but we can and will rally. We are in this together. From global enterprises to start-ups, every business and brand is facing daunting questions. How will we care for our team? What do we say to our audiences? How can we show up with leadership and inspired action?
We First has developed two customized tracks - one for those new to purpose and one for those with an established purpose - to help you survive and thrive in this unprecedented time.