February 21, 2017

We First 5: 100% Human, Silent Homes, & ‘A Day Without Immigrants’
 

1. Businesses Close Doors as Protesters Observe ‘A Day Without Immigrants’ In response to our new administration’s immigration agenda, immigrants across the US sought to demonstrate how much they contribute to the economy and workforce by calling for ‘A Day Without Immigrants’. On Thursday, supporters acted in solidarity by abstaining from shopping and staying home from […]

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February 14, 2017

‘Love is Love’ Valentine’s Day Marketing
 

The recent increase in consumer activism and the shift towards purposeful marketing is influencing brands to embrace deeper social meaning, relevance and resonance in their advertising efforts relating to cultural mainstays like Valentine’s Day. Connecting your brand with purpose is more than donating some change to charity. In fact, 97 percent of marketing executives agree […]

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February 10, 2017

We First 5: Twitter Trolls, Patagonia Protests, & Starbucks Serves Legal Aid
 

1. Patagonia Protests Utah over Bears Ears Bears Ears, Utah —1.3 million acres of land, rich with archaeology & landscapes so epic that it is observed as sacred ground by Native American tribes — became a designated National Monument under the Obama administration in December 2016. Sadly, the designation (which protects this land from coal […]

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February 8, 2017

How to Leverage Purpose to Appeal to the Next Generation of Conscious Consumers
 

Younger generations – millennials and the so called generation Z – are increasingly aware of the social and environmental crises that are affecting not only their communities but the entire world. They want to be part of the solution and expect companies to be stewards for the wellbeing of the planet. This generation of conscious […]

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February 3, 2017

AlternativeFacts, DeleteUber and Black History Month
 

#AlternativeFacts by DOVE Promptly following the flurry around #AlternativeFacts and the Trump Administration, Dove quietly responded in a pointed, clever, and relevant way reinforcing its important role when it comes to social commentary. See Dove’s ad here. What brands can learn from the #DeleteUber movement Just as brands can act quick, customers and consumers can […]

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February 1, 2017

Three Ways Your Brand Can Use Collaboration to Scale Your Purpose and Impact
 

Today’s marketplace is being shaped by new business drivers and consumer demand for brands to define and own their purpose is powering a cultural revolution in which companies are now seen as part of a larger global ecosystem of social and environmental change. Cross-sector partnerships are helping to scale the contribution of each player – […]

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