As the old saying goes: necessity is the mother of invention. Thus, some of the most useful and innovative products – from the lightbulb to cloud storage – came from the need to solve a problem. The planet faces a myriad of challenges today. Yet each challenge – be it poverty, climate change, disease, or […]
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1. Nike Breaks Barriers On International Women’s Day, Nike released 3 powerful films as part of a new local-global campaign strategy. The ads — shot in Russia, Turkey, and the Middle East — illustrate challenges and stereotypes that female athletes face. Although the films are based on cultural barriers, unique to those regions, the response to the global […]
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Some of the world’s biggest brands have recently showcased purpose-driven advertisements during cultural hotspots like the Super Bowl and the Oscars. While making a social statement that addresses issues beyond your brand or industry can connect you with larger cultural conversations, draw eyeballs to your brand and increase word-of-mouth advertising, it can fall short of making […]
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Consumers are taking the lead in persuading corporations to align their business practices and brands with positive social and environmental transformation. Widespread use of social media and increased transparency through the internet is empowering consumer activism against companies that overlook the greater potential value they can get from long-term contributions toward making a better world […]
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1. #DeleteUber: The Sequel After less than 1 month since its first viral spread, the #DeleteUber movement gets an encore as thousands more people choose to delete the app from their smartphones. In the latest of a series of scandals, Uber has once again found themselves under public scrutiny and user protest after former employee […]
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Cultural hotspots like the Oscars, the Grammys and the Super Bowl are turning into platforms where entertainment icons voice their social and political standpoints. This is becoming ‘the new normal’ and these moments in entertainment are no longer nonpartisan events. While the biggest conversation topics used to focus on the cutest couples and standout dresses, […]
Read MoreThe COVID-19 tailspin is real, but we can and will rally. We are in this together. From global enterprises to start-ups, every business and brand is facing daunting questions. How will we care for our team? What do we say to our audiences? How can we show up with leadership and inspired action?
We First has developed two customized tracks - one for those new to purpose and one for those with an established purpose - to help you survive and thrive in this unprecedented time.