April 11, 2017

How to Pick the Right Non-Profit for Your Brand’s Social Good Partnership
 

The internet and social media empower consumers to put pressure on corporations to change global capitalism by adopting We First thinking and accepting their role as the third pillar of social transformation. This growing force from consumers is motivating corporations to actively take part in building a better world. Companies are in a unique position […]

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April 10, 2017

We First 5: Verizon, Nivea, & Carl’s Jr.
 

1. “Woke” Lyft Officially Joins Team Trump 2017 was a rough year for Uber. In the wake of (what has felt like) a nonstop cycle of scandal-backlash-#DeleteUber-repeat, alternative ride-hailing service, Lyft, enjoyed a rise in new users and profits. Capitalizing on the public outrage against Uber, Lyft championed themselves as the self-proclaimed “woke” choice for […]

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April 4, 2017

How to Avoid Gender Bias in the Workplace
 

Women have come closer to achieving equality in the workplace since Madam C.J. Walker – America’s first female self-made millionaire – launched a hair company in the early 1900’s that transformed the nation’s cosmetics industry. However, gender bias and sex-based discrimination are unfortunately still pertinent issues in global corporate culture. In fact, only 4 percent of fortune […]

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March 31, 2017

We First 5: Lyft Donates, Toyota Purifies, & Ad Age Celebrates Women in Advertising
 

1. Toyota’s Billboards Practice What They Preach From April 2 to May 28, Toyota will unveil 5,285 air-cleaning billboards in Los Angeles and San Francisco, capable of reversing “the equivalent of 5,285 vehicles worth of nitrogen dioxide emissions per month.” The campaign is set to kick off the release of Toyota’s “Mirai”, the hydrogen-fueled automobile […]

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March 29, 2017

Ensure Brand Safety With Purposeful Spot Placement: Lessons from Big Brands
 

In the days before the internet, ad buyers carefully selected the right placement for their clients’ corporate messaging to ensure that an advertisement wasn’t at odds with featured content. In other words, a marketer wouldnt place a candy ad next to an article about avoiding cavities. This still holds for print, television and radio today. […]

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March 21, 2017

How to Strengthen Consumer Engagement with Purposeful Chatbots
 

In today’s media environment people are overloaded with advertising – from paid social media promotions, to cell phone pushdown notifications, to website ads – and it’s increasingly difficult to capture your audience’s attention. Simultaneously, expansive amounts of data provide advertisers with incredible insights on individuals’ preferences, which enables targeted personal advertising.  Programmatic messaging – that […]

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