May 12, 2017

We First 5: Brawny, Bail Outs, & Breaking the Internet
 

1. Brawny Celebrates Mothers Through the Eyes of Their Toddlers In the latest installment of Brawny’s ‘Stay Giant’ campaign rollout, the brand once again retired its iconic, burly-flannel-clad-lumberjack-man to, instead, showcase the strength of women with its ‘Once a Mother, Always a Giant’ Mother’s Day spot. To celebrate the strength and resilience of mothers in […]

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May 10, 2017

The We First Guide to SB’17 Detroit
 

The Sustainable Brands 2017 Detroit conference is a ‘must go’ for social entrepreneurs, business leaders and marketing professionals looking to better understand how social trends and consumer values are reshaping brand culture, or ‘Redefine The Good Life‘. From May 22nd to May 25th thought leaders from the world’s most purposeful and innovative corporations, startups, nonprofits and […]

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May 3, 2017

What Millennials Want at Work: 5 Ways to Inspire Purpose & Satisfaction
 

Studies show that millennials want to be part of building a better world and strongly believe that companies should do more than make profits. Although the business community is waking up to the realities of social responsibility, there’s still a disconnect between stated values and corporate action. In fact, a recent PricewaterhouseCoopers (PWC) survey found […]

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April 25, 2017

How Millennials Want to Work with Brands to Shape Culture
 

Social media has changed the way consumers – especially Millennials  — interact with brands and, in turn, transformed the way brands communicate with consumers. Rather than viewing from the sidelines, today’s socially minded digital natives are eager to participate in shaping brand culture and media savvy companies are tapping into that desire to scale their […]

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April 21, 2017

We First 5: McDonald’s, Mic Cuts, & ‘Real Moms’
 

1. Fox to Bill O’Reilly: Cut His Mic Over the last 20 years, Bill O’Reilly and 21st Century Fox have reportedly shelled out a total of $13 million in settlement costs to stop women from speaking out against the controversial television host or pursuing further litigation over accusations of lewd behavior and sexual harassment. As […]

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April 18, 2017

How CEOs and CMOs Can Leverage Sustainability More Effectively
 

Sustainability is a popular buzzword in the business community and many companies are beginning to understand the benefits of the triple bottom line. Although, CEOs and CMOs are familiar with the concept, most brands have yet to put theory to practice. In fact, a recent study shows that just 38 percent of corporations have a clear […]

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