September 14, 2017

The Future of Brand Impact and How It’s Measured
 

The new wave of conscious consumption, driven largely by millennials and Gen Z, is pushing companies to innovate around social causes. The Nielsen Global Corporate Sustainability Report found that 73 percent of millennials are willing to pay more for products sold by sustainable brands. Further, the study found that 81 percent of millennials expect companies to […]

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September 7, 2017

Why Brands Can’t Afford To Ignore Climate Change
 

This July marked the second hottest month in recorded history topped only by July, 2016. And recent studies show that we only have a 5 percent chance of meeting the emissions targets set forth in the Paris Climate Agreement. If the global economy doesn’t undergo an unprecedentedly rapid advancement in sustainability, earth will experience irreversible natural […]

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August 22, 2017

The Complex and Critical Role of Brands in Social Crises
 

The protest this month in Charlottesville, Virginia turned violent when a group of white supremacists held a “Unite the Right” rally against the removal of a statue of Robert E. Lee. The white supremacists clashed with counter-protesters who were standing up for equality, leading to one woman dead and multiple others injured. In the days […]

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August 14, 2017

3 Methodologies Every Brand Must Use When Choosing Social Good Strategies
 

The wave of purpose-driven business is here. Many of the world’s biggest companies – including JPMorgan, Apple, Toyota and others — are investing millions of dollars every year to create and showcase their corporate social responsibility campaigns. This movement of corporate good-doing is fueled by a growing consumer demand for companies to go beyond profit and make […]

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August 8, 2017

How Socially Conscious Companies Are Redefining What a Brand Can Be
 

Milton Friedman’s ideology that the sole purpose of a company is to generate a profit for its executives and shareholders is being challenged by brands like Starbucks, Tesla, and TOMS, which leverage their social contributions to do good while doing well. The key to becoming a purpose-driven business leader is to hone in on solving social […]

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July 31, 2017

3 Ways Businesses Can Use Blockchain Technology for Social Good
 

Blockchain has received some negative media buzz in relation to the disruptive bitcoin cryptocurrency; however, the technology has amazing potential to strengthen trade, increase transparency, reduce risk, and create opportunities for people the world over. “The blockchain,” according to Alex and Don Tapscott, who wrote Blockchain Revolution, “is an incorruptible digital ledger of economic transactions that […]

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