October 18, 2017

What Every Marketer Must Learn From Dove’s Disastrous Ad
 

Advertisers are picking up on consumer demand for companies that make valuable contributions to social and environmental causes. While meaningful messaging can distinguish your brand from the competition and establish you as a purpose-driven leader, insensitive cause marketing can tarnish your image, as we’ve seen in many campaigns such as the recent Kendall Jenner Pepsi […]

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October 9, 2017

The Most Effective Ways for Brands to Support Disaster Relief: Lessons from Hurricane Maria
 

Natural disasters cause catastrophic impacts on affected regions, destroying homes and communities, dismantling local infrastructure, and devastating economic inflow. In these times of turmoil, crisis victims often need outside support to rebuild their lives. Despite the undeniably horrible devastation brought by natural disasters, they present brands with an opportunity to use business as a force […]

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October 5, 2017

How Brand Purpose Drives Earned Media & Business Growth
 

Purpose is a rising trend in the business and marketing community. While corporate do-gooders are using purpose-driven campaigns to make measurable social impact, they are also generating earned media and scaling the reach of their advertising initiatives. The D&AD Impact Awards – presented by D&AD and Advertising Week – highlight excellence in creative work that’s […]

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September 29, 2017

NFL Rules a Bent Knee as On-Brand
 

Last year, San Francisco 49ers quarterback, Colin Kaepernick, got down on one knee and refused to stand for the pre-game national anthem. His reasoning? He “did not want to stand up to show pride in a flag for a country that oppresses black people and people of color.” Fast-forward to last week Sunday: more than […]

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September 25, 2017

Fenty Beauty: How Rihanna’s Brand Leverages the Power of Inclusivity
 

Rihanna’s beauty line, Fenty, finally launched on September 8 and has received rave reviews. Rihanna fans, beauty critics, and bloggers all seem to widely approve of the line of products. Fenty Beauty started when Rihanna saw a gap in the industry for products that worked for all skin types and tones, and in-line with her […]

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September 19, 2017

Why Sustainability Is Now ‘The Silver Bullet’ for Consumer Brands
 

With the onslaught of natural catastrophes filling the 24-hour news feed – from fires, to flooding, to hurricanes – the impact of climate change and the fragility of Earth’s ecosystems are ever more apparent. While some deny a connection between climate change and these events, it follows that consumers increasingly demand that companies practice sustainable […]

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