December 4, 2017

What We Learned From Our Company Purpose Masterclass
 

On Wednesday, November 29th, We First hosted a Brand Purpose Masterclass for 30 entrepreneurs in Los Angeles. The event was a huge success and great fun for all for several reasons. First, it was a collaborative experience. I, Simon Mainwaring, started with a presentation around best practices in purposeful branding, but we quickly transitioned to having each […]

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November 21, 2017

How to Accelerate Your Business Growth Through Purpose in 2018
 

Growing your business in today’s market is tougher for ever. There is more competition, more content channels to feed, and more disruptive technology to understand and integrate every day. The good news is there is one factor that can guide your decisions and drive growth for your brand despite all these variables – your company […]

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November 10, 2017

How Gen Z and Millennials Are Redefining the Beauty Industry & Its Advertising
 

As the saying goes, ‘Beauty is in the eye of the beholder,’ and in the eye’s of today’s youth, beauty is about freedom of expression, diversity, and individuality. Traditional ideologies around beauty and the brands that perpetuate them are being challenged by social media savvy Gen Z-ers and Millennials. These young people are questioning cultural […]

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November 2, 2017

Brands Making Bold Purpose-Driven Commitments
 

Brands across the world are realizing how important it is to incorporate purpose in their organizations, not only to drive growth but also as a means to engaging, motivating and nurturing their employees. A recent study showed that companies focused on purpose had growth rates nearly three times the annual rate for their industry, and […]

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October 30, 2017

How to Foster Diversity and Inclusion in the Workplace: Tech Industry Spotlight
 

Corporate diversity and inclusion not only position your brand as a socially responsible employer, but also improve the wellbeing, productivity, and creativity of your employees. Numerous studies have established the direct relationship between employee happiness and  productivity. One report in the Harvard Business Review found that employee satisfaction increases productivity and sales by an average […]

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October 26, 2017

4 Lessons from FedEx On Marrying Core Business and Social Impact
 

Purpose is fast becoming a driving factor in business strategy for startups and global Goliaths alike. Influenced by a growing consumer demand for companies that give back, brands seek goodwill, earned media, and loyalty by showcasing support for social and environmental causes. There are numerous ways for brands to display purpose-driven leadership. The trick is […]

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