June 25, 2018

How Language Drives Brand-Fueled Movements and Crisis Management
 

Language shapes how people think, express themselves and view the world. One of the most powerful insights we can leverage when it comes to crafting brand language is that language codifies behavior. If we shape language the right way we can encourage certain behavior to follow.   Behavior change is essential to shaping how people […]

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May 9, 2018

Apparel Industry Sustainability Spotlight: How to Implement Corporate Sustainability
 

Sustainability is more than table stakes and marketing campaigns. While improving your environmental footprint is good for the planet it also makes good business sense. Brands like Walmart, Heineken  and Unilever are saving millions of dollars annually through sustainability initiatives. By altering material inputs, energy sources, transportation, water use and packaging practices, eco leaders are […]

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April 27, 2018

5 Ways Brands are Driving Growth Through Purpose
 

In the run up to launch of We First Works – our digital training platform – let’s take a look at five key ways investing in purpose unlocks value for your business and your life. Bottom Line Growth Identifying and bringing your brand purpose life is proven to be directly tied to increasing your bottom […]

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April 11, 2018

Why We First Works?
 

Our New Training Platform for Defining and Activating Purpose Have you recently taken a step back from your company to understand its broader purpose and role in the world? Have you found yourself seeking fulfillment or redefining what fulfillment means and looks like in life? Today, companies and individuals are increasingly seeking higher order meaning […]

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