August 27, 2018

How Swarovski Leads With Branded Content and Partnerships
 

Content is king in today’s digital world. Companies are competing not only for consumer purchases but also for media views. With the over saturation of promotional content, advertisements can go in one ear and out the other. Therefore, it’s crucial to develop memorable material that people want to watch. An excellent way to create “sticky” […]

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August 16, 2018

Sony’s ‘Picture This’ Festival Shows How Partnerships Inspire Real Impact

 Sony Picture This
 

Sony Pictures announced Indian filmmaker Vinarma Pancharia as the winner of the 2018 Picture This Festival on July 31st. Pancharia’s Tubelight was one of over 600 short film submissions from more than 70 countries. The “Festival for the Planet” partnered with the United Nations Foundation to award 7 other regional finalists. Each film was inspired […]

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July 27, 2018

How Airbnb Transforms Marketing Into Cultural Conversations
 

Corporate leaders from Salesforce to Walmart are promoting purpose-driven initiatives to build a reputation as a responsible business. The wave of purposeful branding stems from consumer demand for companies to create both quality products and a positive social impact. While purpose is an essential component of cultivating consumer goodwill, it is also becoming increasingly competitive. […]

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July 19, 2018

How To Scale Brand Impact With OOH and Social Media

 social
 

To build your reputation as a responsible corporation and make a meaningful contribution you must marry purposeful action and engaging storytelling. When consumers interact with your brand in real life (IRL) in a way that connects them to a social issue and provides entertainment, they undergo an experience that leaves a memorable impression and an […]

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June 29, 2018

Domino’s Shows How Big Brands Can Address Big Problems By Going Small
 

When it comes to infrastructure, American currently has a D+ according to the American Society of Civil Engineers. The ASCE also estimates that the United States will need to spend over $2 trillion to truly improve its crumbling roads. This week, Domino’s Pizza made waves when it announced a “Paving for Pizza” initiative to play […]

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