Lyft has made a name for itself as the more community oriented, purpose-driven ride sharing service. “Our mission is to improve people’s lives as the world’s best transportation,” Masserman shares.
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This is the fourth article in a series about mission focused businesses trailblazers. Each interviewee attended the Los Angeles Social Innovation Summit. The Summit is a meeting ground for thought leaders, entrepreneurs, philanthropists and individuals in the social impact arena. A space where people come together to discuss opportunities, methodologies, challenges and technologies moving the […]
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This is the second post in a series of interviews with impact driven business leaders. Interviews were conducted around the Social Innovation Summit in Los Angeles. The Summit is a gathering of some of the world’s most influential social impact entrepreneurs. Representatives from companies like MLB, Lyft, TOMS and more congregate to share best practices, […]
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Addressing global crisis can feel insurmountable. There is so much work to do to heal our communities and planet. Where do we start? People are looking for solutions to today’s most pressing issues. Corporate impact initiatives show consumers that your brand shares their values. While corporate social responsibility (CSR) is a great start, consumers want […]
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Transformative global change requires collaboration. When individuals and organizations unite around a common purpose, groundbreaking advancements can develop. These partnerships can lead to new business opportunities and drive critical impact at scale. SAP’s HanaHaus initiative is a great example of how to catalyze collaboration and spark transformation. Its new Newport Beach Innovation Center that opened […]
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Today’s consumers seek simplicity, authenticity and meaning from the brands they buy. Companies that meet these demands are rewarded with loyalty and goodwill and by delivering real value for their community over the long term, they gain a strong competitive advantage. WeTransfer is a powerful example of a brand dedicated to its stakeholders, communities and […]
Read MoreThe COVID-19 tailspin is real, but we can and will rally. We are in this together. From global enterprises to start-ups, every business and brand is facing daunting questions. How will we care for our team? What do we say to our audiences? How can we show up with leadership and inspired action?
We First has developed two customized tracks - one for those new to purpose and one for those with an established purpose - to help you survive and thrive in this unprecedented time.